Download Ebook It All Starts With Marketing, by Dr. Ann Marie Gorczyca DMD MPH MS
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It All Starts With Marketing, by Dr. Ann Marie Gorczyca DMD MPH MS
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MARKETING - The business of dentistry is more competitive than ever. An understanding of marketing will help you conquer this challenge. It All Starts With MARKETING—201 Marketing Tips for
Growing a Dental Practice shares ideas, experiences and strategies to gain new patients and grow your practice. It will serve as a useful resource for the dental professional.
PATIENTS - With attention to your patients, their experience in your office, and the things they love, the doctor and team implement a strong internal marketing system and can make ideal dental care more available than ever before.
COMMUNITY - By building a unique brand and participating in community events, new patients discover you, get to know you and learn your story. Public relations is an external marketing method that should be considered for the exposure, name recognition, trust, and credibility that it gives you.
RELATIONSHIPS - Professional dental and medical relationships are built on trust by education, communication and participation, as well as giving of yourself to others and producing excellent dental results. Never underestimate the external marketing effectiveness of expressing acknowledgement, appreciation, kindness and love.
Dr. Ann Marie Gorczyca is a Clinical Adjunct Professor of Orthodontics at the Arthur A. Dugoni School of Dentistry, University of the Pacific, where she speaks on practice management topics including marketing, teamwork, treatment coordination, customer service, management systems and human resource management. She was a marketing speaker at the 2011 and 2012 American Association of Orthodontists (AAO) Annual Sessions. Formerly a faculty member at UCSF School of Dentistry, she has received teaching awards from UCSF and University of the Pacific Dental Schools.
Dr. Gorczyca is a Diplomate of the American Board of Orthodontics and is in private practice in Antioch, California. She lives in Northern California. This is her first book.
- Sales Rank: #839893 in eBooks
- Published on: 2013-08-12
- Released on: 2013-08-12
- Format: Kindle eBook
Most helpful customer reviews
0 of 0 people found the following review helpful.
Great marketing book for orthodontists!
By JP
It All Starts with Marketing is a marketing book written for the orthodontist. Dr. Gorczyca has been a successful orthodontist for more than two decades and shares many of the secrets of her marketing success in this book.
As someone who makes their living as a Marketer, I really appreciated this book for its simplicity. It is well organized, but it lays out 201 marketing tips that can benefit any office. I can imagine many orthodontists reading this book and saying, "Yes, I do this in my practice,but I have forgotten to do this, this, and this!" Dr. Gorczyca provides the framework and guidance to ensure that each office is doing what is needed to help grow their practice. There is even a Marketing Calendar template at the end of the book to help the reader action on what he/she learns when reading this book.
I'd recommend this book to residents and experienced orthodontists alike!
0 of 0 people found the following review helpful.
Great read for a dentist
By MB
I highly recommend this book for any dentist who is looking to increase their patient pool. The marketing ideas are relatively straight forward and easy to implement. Some of the ideas are common sense while others are more thinking "outside of the box." In my mind, if you even get one new patient from this book, it is worth it's weight in gold.
0 of 0 people found the following review helpful.
Every dental practice should read this book!
By Wu Ortho
A must have read for any referral based dental business, Dr. Gorczyca's book lays out years of experience and a wealth of knowledge that she shares with everyone. Whether you are a dental startup or a seasoned veteran, you will be sure to glean many pearls from this read. Don't miss out!
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