[N749.Ebook] PDF Ebook Beginning iOS Programming For Dummies, by Rajiv Ramnath

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The ultimate beginner's guide to programming in the iOS environment

The Apple App Store is a gold mine for developers, but with more apps for the iPhone, iPad, and iPod touch being added every day, it?s essential to have a solid programming foundation to create the best apps possible. If you're eager to learn the ins and outs of iOS programming, this is your book. It teaches object-oriented programming within the iOS framework from the ground up, preparing you to create the next super iPhone or iPad app.

Get a handle on the iOS framework, object-oriented best practices, and the Xcode programming environment, then discover how to create simple interfaces, use libraries, create and extend objects, and more. Whether you're just starting out in programming or only new to iOS, For Dummies is the perfect beginning.

• Focuses on teaching object-oriented programming within the iOS framework and includes best practices for building apps that are easy to debug, evolve, and maintain
• Uses simple examples to demonstrate object-oriented programming output in the iPhone environment while teaching real-world programming concepts and applications
• Provides a thorough understanding of the framework and object-oriented principles to help beginning programmers make optimum use of iOS
• Covers working with the Xcode environment and storyboards; creating simple interfaces; using libraries, functions, structures, arrays, and pointers; and creating and extending objects

Beginning iOS Programming For Dummies is your straightforward guide to getting started with iOS programming.

• Sales Rank: #253199 in Books
• Brand: Ramnath, Rajiv/ Loffing, Cheyney
• Published on: 2014-04-14
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x .85" w x 7.40" l, .0 pounds
• Binding: Paperback
• 456 pages

From the Back Cover

Learn to:

• Program in the iOS environment using Xcode� and Cocoa� frameworks
• Create simple interfaces
• Work with libraries, storyboards, arrays, structures, functions, and pointers
• Use simulators for testing and development

Get coding today with this useful guide to creating iOS apps

Apple’s iOS is everywhere, thanks to the iPhone, iPad, and other devices. If you’ve always wanted to be an iOS programming rock star, this great resource is the guide for you. Discover iOS programming, including how to get your apps into Apple’s famous App Store and the best way to make applications that users will be clamoring to download.

• iOS is everywhere — get started with creating apps for this highly popular mobile operating system
• Meeting the methods and platforms — take your object-oriented programming to the next level with the Xcode Development Environment
• Making your iOS apps great — make user-friendly apps that are fast, responsive, complete, robust, reliable, and secure
• Connecting your apps — publish your apps in the App Store and become an iOS programming star
• Study up — use a long list of resources to find out more about object-oriented and iOS programming

Open the book and find:

• The basics of object-oriented programming
• How to use patterns and frameworks
• Details on setting up the Xcode Development Environment
• Examples to help you do object-oriented iOS app design
• How to make your apps fast and responsive
• Information on designing user-friendly apps
• How to publish to the App Store
• Ten developer resources for iOS

About the Author

Rajiv Ramnath, PhD is Associate Professor of Practice in computer science and engineering and Director of Practice at the Collaborative for Enterprise Transformation and Innovation at The Ohio State University. Before that, he worked in industry, leading research and commercial product development.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Comprehensive and clear
By Reader Rabbit
Superb book, by a very skilled author. Starts by clearly describing the four layers of the iOS development platform. Next, provides an unusually clear overview of object-oriented programming concepts, using an abstract scenario of creating recipes around common kitchen objects.

This overview is to ensure that all readers are prepared for the Objective-C programming specifics the author presents in the book's following sections. (And he explicitly invites trained object programmers to skip this chapter -- which also describes concepts like frameworks, patterns, and coupling/cohesion.)

The remainder of the book seems practically nuts-and-bolts, and just as clear. Great package of theoretical and practical guidance.

2 of 2 people found the following review helpful.
Great book for starting out in iOS programming
By ABCKids
Great book for starting out in iOS programming. Wish it covered a little more in depth on storage of data but overall it was a great starter book.

5 of 7 people found the following review helpful.
not for dummies
By W. Josephson
The book loses the reader from the get-go when it introduces a bunch of technical & conceptual info without having the reader do anything. In my opinion beginning programming books should start off on page one with the "Hello World" program and build from there. That's not happening in this book - I think it takes till Chapter 5 before the reader is given instructions on downloading the programming environment.

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[J252.Ebook] Download Ebook Masterworks: A Musical Discovery, by D. Kern Holoman

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• Sales Rank: #3540101 in Books
• Published on: 2004
• Number of items: 1
• Binding: Paperback
• 406 pages

Most helpful customer reviews

8 of 8 people found the following review helpful.
An Update on Music Appreciation
By A Customer
A 2nd edition of this worthy text increases listening examples to four CD's and still includes an interactive CD-ROM and companion website. Congratulations to the author for configuring a text that could work in a ten week quarter calendar. The nine chapter format with introduction would be difficult to complete without careful choices-- but a tri-mester calendar would be a snap. The last third of the text considers evolution of American music to the 20th century, after following the traditional Euro-centric focus on art music. Other texts (like Willoughby) attempt to include more diversity from world music cultures, but require a longer term-- the semester calendar.

2 of 2 people found the following review helpful.
Slight miscommunication
By Melissa Holyfield
As I was looking for this book and it's accompanied cd pack, the descriptions said that they would come together, however I had to order each one separately. The descriptions really need to be more exact so that the customers may know what they're really getting.

0 of 0 people found the following review helpful.
love my book
By Amazon Customer
Yes, love my book.couldn't find it anywhere else.

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Discover how to create professional-quality digital videos--faster than you can say "lights, camera, action"

Digital video cameras are everywhere--even on our phones! But cameras don't make great movies; filmmakers do. Written by a seasoned pro with 40 years of teaching experience, Digital Filmmaking for Beginners is your fully illustrated introduction to all technical aspects of digital filmmaking.

Featuring clear, concise instruction--accompanied by online video demonstrations--this comprehensive guide covers the best methods and techniques to plan and script projects; set up lighting, microphones, and cameras; and shoot, edit, and apply postproduction effects and other finishing touches. Whether you're an amateur film buff or an aspiring professional videographer, this is the source for everything you need to bring your ideas from the page to the screen.

Coverage includes:

• Best practices to ensure smooth operations in all project phases, from planning to post production
• Recommendations on selecting and purchasing cameras, filming gear, and the best editing and effects software to fit your budget and needs
• Advice on planning, shooting, editing, and other technical elements
• Fully illustrated tutorials on composition, framing, and other visual storytelling techniques
• Exclusive bonus online content, including finished video demonstrations of key filmmaking techniques and informative articles

• Sales Rank: #395267 in Books
• Published on: 2012-04-23
• Released on: 2012-04-23
• Original language: English
• Number of items: 1
• Dimensions: 9.10" h x .50" w x 7.30" l, .70 pounds
• Binding: Paperback
• 200 pages

About the Author
Michael Hughes, after working in radio and television (as an announcer, cameraman, and floor director), started a corporate audio visual business that specializes in training and marketing videos for businesses. His clients include the governments of Canada and British Columbia, B.C.'s telephone company, the natural gas company, several sawmills, and many other companies both large and small. He does most of the technical work himself, hiring crew as needed. He became the teaching assistant for his father's "Introduction to Filmmaking" course in 1972 (16mm film). After two semesters, Mike took over the course and has been teaching filmmaking ever since – as well as continuing his corporate video company.

Most helpful customer reviews

25 of 27 people found the following review helpful.
Misleading title and outdated contents
By Ivan Arnaudov
Whenever I order a book on a fast-evolving topic (e.g. "Digital Filmmaking") I always check the publication date to make sure I am not buying an outdated text. Unfortunately, with this book I got cheated anyway.

The author has a friendly style and is undoubtedly knowledgeable on the topic of television and film production, with long experience. However he offers an an overview of analog and television equipment and stops at digital tape based formats such as DVCPRO and Digi Beta. These formats were introduced in the early 1990s, and are by now obsolete. No word about tapeless or video DSLR equipment. This is not usable information for somebody who is a beginner in digital filmmaking; this is a nostalgic lesson in TV equipment history.

Secondly, each and every topic in the book takes 2-3 paragraphs. There is no practical advice found inside - unless suggesting that you edit your own video and write your own music counts as practical. Reading this whole book may make you knowledgeable enough to know when to nod while listening to a conversation about video production, but only if you have had absolutely no prior knowledge on the matter.

In my opinion, a "practical guide" is supposed to teach you certain skills and offer you some advice on a particular topic. For example, buy this or that piece of equipment, get this or that piece of software and try to do this and that with it. Buy you will not find such advice in this book. The information is so generic so as to be useless. And as I said before, it is hopelessly outdated.

This book may have been published in 2012 but has been written not later than 2002. I cannot imagine anybody who would qualify as a beginner in digital production today and would benefit from reading this book.

Do not buy this book.

4 of 4 people found the following review helpful.
Digital Filmmaking for Beginners
By Riley
I am writing regarding Mike's Digital Video Production for Beginners. I have read his book and found it to be very clear and easy to understand. He covers every detail in the production process and I anxiously anticipated his personal sense of humour, making this book easy to read.

The book covers everything from the creative side of scripting, technical details, shooting formats, and editing. Mike leaves nothing out!

I especially liked the pictures and the numbered diagrams for the digital editing process. Mike makes several suggestions as to software products that might work for me. The book helped me to narrow the field on appropriate equipment as well. I also found that learning the 'lingo' of the Video Production business would be helpful when applying for work in this creative business.

His "step by step", made it easy to understand. I can hardly wait to get started with my first production!

1 of 1 people found the following review helpful.
Digital Filmmaking for Beginners
By Kerry Michael
I have read Digital Filmmaking for Beginners by Michael Hughes and I'd like to say I loved it. I've read many books aimed at beginners and I must say, I liked this one because of Mr. Hughes' simple, unpretentious and straightforward style. He sounds like a real person yet, you can tell without reading too far behind the lines that he knows his stuff.

And speaking of beginners, what I liked best is that this book is aimed right at the beginner. It assumes you know little or nothing and goes from there. That's important because beginners today may be young people who probably haven't a clue how today's digital recording technology evolved from the old tech stuff. That's helpful as I've often wondered where many techniques being practiced today came from.

And if you are beyond an absolute novice, this is still great because he sends you to a website where you can get excellent updates and advanced tips to learn even more.

Overall, an easy read, just the right level of detail, well worth the money.

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• Published on: 1600
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Traditional Chinese edition of the comic book I Am Pusheen the Cat. The chubby Pusheen has taken the world by storm - the Internet world. What's not to love? Pusheen is friendly, funny, cute, of course! and simply lovable. And, oh, her favorite pastime are blogging and sleeping.

• Sales Rank: #8473392 in Books
• Published on: 2014-07-11
• Original language: Chinese, English
• Number of items: 1
• Dimensions: .50" h x 5.80" w x 8.20" l, .65 pounds
• Binding: Paperback
• 192 pages

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[P540.Ebook] Download PDF Going to the Dogs: The Story of a Moralist (New York Review Books Classics), by Erich Kastner

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Going to the Dogs is set in Berlin after the crash of 1929 and before the Nazi takeover, years of rising unemployment and financial collapse. The moralist in question is Jakob Fabian, “aged thirty-two, profession variable, at present advertising copywriter . . . weak heart, brown hair,” a young man with an excellent education but permanently condemned to a low-paid job without security in the short or the long run.

What’s to be done? Fabian and friends make the best of it—they go to work though they may be laid off at any time, and in the evenings they go to the cabarets and try to make it with girls on the make, all the while making a lot of sharp-sighted and sharp-witted observations about politics, life, and love, or what may be. Not that it makes a difference. Workers keep losing work to new technologies while businessmen keep busy making money, and everyone who can goes out to dance clubs and sex clubs or engages in marathon bicycle events, since so long as there’s hope of running into the right person or (even) doing the right thing, well—why stop?
����
Going to the Dogs, in the words of introducer Rodney Livingstone, “brilliantly renders with tangible immediacy the last frenetic years [in Germany] before 1933.” It is a book for our time too.

• Sales Rank: #1036935 in eBooks
• Published on: 2012-11-06
• Released on: 2012-11-06
• Format: Kindle eBook

Review
“K�stner (1899-1974) had a message to convey about the crumbling of Berlin's moral standards, and he delivered it successfully….but it is Fabian himself who explains things best when he comments ironically, ‘We live in stirring times . . . and they get more stirring every day.'’” —Publishers Weekly
�
“Like his hero Fabian, K�stner was not a cynic as a saddened idealist; the two conditions look much the same, but the latter is more painful….Fabian is a "key novel" of the Weimar Republic in its last years. It is a notably efficient novel, with little of the metaphysical resonance of [Thomas Mann’s] Doctor Faustus or that book’s soul-searching, but offering instead a series of moral tableaux, rendered the cooler by the chapter titles, in the form of newspaper headings.” —The Times Literary Supplement
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“Graceful, vivid and distinguished…a little masterpiece of pathos and calamity.” —Michael Sadleir
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“Damned for its improper subject-matter, [Going to the Dogs] showed the crumbling Berlin of Christopher Isherwood’s stories with something of Isherwood’s sharp intelligence, but a far more tragic sense of implication.” —The Times Literary Supplement
�
“I am a great admirer of Fabian [original title] and have read it at least twice.” —Graham Greene

About the Author
Erich K�stner (1899–1974) was born in Dresden and after serving in World War I studied history and philosophy in Leipzig, completing a PhD. In 1927 he moved to Berlin and through his prolific journalism quickly became a major intellectual figure in the capital. His first book of poems was published in 1928, as was the children’s book Emil and the Detectives, which quickly achieved worldwide fame. Going to the Dogs appeared in 1931 and was followed by many other
works for adults and children, including Lottie and Lisa, the basis for the popular Disney film The Parent Trap. In 1933 the pacifist K�stner was banned from German publication and subsequently found employment as a film scriptwriter. After World War II, he worked as a literary editor and continued to write, mainly for children.

Cyrus Brooks translated works by Alfred Neumann, Friedrich Dürrenmatt, and Leonhard Frank as well as K�stner’s Emil and the Detectives, Emil and the Three Twins, and Lottie and Lisa.

Rodney Livingstone is a professor emeritus in German studies at the University of Southampton and a translator of books by Theodor W. Adorno, Max Weber, and Walter Benjamin, among others. In 2009 he was awarded the Ungar German Translation Prize of the American Translators Association.

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12 of 13 people found the following review helpful.
A Chilling View of Weimar Berlin
By garwood
Erich Kastner (1899-1974) is perhaps best known for his children's books, especially the much translated, `Emil and The Detectives'; and through film adaptations of `Lottie and Lisa', the source of Walt Disney's, `The Parent Trap'.

However in `Going to the Dogs' (published as `Fabian', in 1931), Kastner probes the hopelessness, intrigue, and degeneration of Weimar Germany.

Most vivid here is that particular Weimar sense of purposelessness and restlessness which generated (in many) an intense, desperate, seeking. The German concept `sehnsucht' (lit. yearning-addiction), comes to mind. One clearly feels the frustrated longing for what isn't, and perhaps what can not be.

After defeat in 1918, Germany plunged into turmoil which didn't end until Hitler. People were adrift: authority, institutions, and cultural norms lost their force. Dire economic circumstances contributed to a breakdown of structures, engendering vast social and cultural disintegration.

Setting aside its disastrous ending, some very fine art, music, and literature arose (Kurt Weil comes to mind), of which Kastner's work is an important part. Although this novel is little known, it is very much worth reading, especially with (and for) an historical awareness.

One could argue `Going to the Dogs' is not truly a novel, but a series of set pieces, episodes tied together by its protagonist, Jacob Fabian, (likely, in part, Kastner himself), and the city of Berlin. Its best read not for plot, or even character, but for the vital sense of time, place, and milieu it conveys - along with its timeless depictions of flawed human nature.

We meet hypocritical newspaper editors, prostitutes (male and female), naive activists, opportunists, politically enraged drunks shooting pistols, a detached father and absent mother, a depraved husband, a malignantly jealous academic - all in an atmosphere of abundant alcohol and hyper-charged sexuality.

Yet Fabian is not as unaware, or lost (or detached) as he may first seem. Largely, he's a sympathetic character: decent, and oddly enough, a somewhat conservative moralist whom we understand even better now, knowing what was to come.

No, Kastner is not as charming as Zweig, or as polished as Joseph Roth, or as psychologically astute as Schnitzler, but he does provide a unique and invaluable insight, conveyed with a Viennese intensity: a significant of-the-period view of Weimar Berlin, a place where, "Life is a chance, death is a certainty."

*********

Three final points:

The cover art (Christian Schad's `Self Portrait With Model', 1927) is intriguing (note the title block obscures the woman's breast - an unintentional allusion to the censorship of the original edition?) And although we might visualize Fabian as looking like Schad, the grittier art of either Otto Dix of George Grosz might have been more fitting.

Also, a book this important could use a fresh translation as this British-English rendition is at times clumsy. Anthea Bell`s recent translations of Stefan Zweig are light, engaging, and models of clarity: NYRB should have used her talents here as well.

Finally, Rodney Livingstone's introduction is thoughtful and informative, but as is all too common in NYRB titles, its too revealing and should be read as an afterward.

10 of 11 people found the following review helpful.
Going to the Dogs: The Story of a Moralist
By Jared Branch
Erich Kastner lived in that seminal time between World Wars in which so much of modern literature is based. Training to be a teacher, his studies were interrupted when he volunteered for the first and, living in Switzerland during the outbreak of the second, he returned to Germany, now during its Third Reich, with grandiose ideas of novelizing the war. At one point he attended his own book burning. He took up with the school of "New Objectivity" that, borne in response to the mass society, found solace in the idea of the individual in much the same way that modern society, increasingly free of disease and hunger, shuns vaccinations and the mass production of food as a return to its humanity, even if this morally base state leaves us wanting.

Going to the Dogs take place in the Weimar Republic, shortly before its fall. Kastner's angry but also apathetic with the society in which he finds himself. The crux of his anger is articulated through the editor of the newspaper who invents news, slaughters men without concern, influences opinion (or, "the most convenient...the public lack of all opinion"), and is "too respectable" to support the government. Society is failing, politically and economically, not because of the "present (economic) crisis", but because of the "spiritual sloth" that underlies it. In his 1950s preface he bemoans that "people nowadays understand even less" because society is "inoculating the masses with new standardized opinions." The idea that our knowledge isn't our own brings up an interesting point; how do we form our own judgments? How - and why - do we know whatever it is we know? How do we separate that which is didactic from that which is dogmatic?

Fabian, fictionalized Kastner, is an ascetic, living a Spartan lifestyle; to him, even coffee is sweet. He "cultivate(s) mixed emotions as a hobby" and is "melancholic, so nothing much can happen" to him, although when he finally attempts to better society it ends so poorly that the results are absurd. It's interesting that, while shunning everything sweet, the writing is full of treacly, moralizing dialogue. In each chapter he attempts to go out on a high note. Like other lesser authors, Kastner is incapable of listing his qualms with society in any way except explicitly, through stilted and unnatural dialogue, that leaves nothing to the reader and nothing ambiguous in which one can find their own meaning or ascribe their own importance.

Given that this was written in 1930s Germany, it should come as no surprise that Freudian psychology figures prominently. One man, describing the sexual proclivities of his wife at which we are supposed to balk, says that their marriage "produced wish-dreams of whose content, my dear sir, you can, happily, form no conception." While both genders are overly sexualized (this is, after all, "satire"), it's only women who are judged for their deviance. And while women run brothels full of men, "people were sauntering past along the pavements without any idea of the crazy things that happened behind the house-fronts." Any semblance to permanence is only an illusion, as houses catch fire during the night because of defects in their construction.

How well can a work of satire concerned with 1930s morals hope to age? It is an interesting dynamic that a book on morals belies the idea as conceptualized by a modern, educated world. In dealing with morals the question always arises of whose, exactly, morals they are to be. That NYRB chose to re-release this now speaks to their belief that history repeats or, at a minimum, educates. So when the newspaper editor laments that the country is falling "into the hands of foreigners" or that "the state bolsters up the bankrupt landowners" and dares not impose taxes on the rich, you're apt, if you're of a certain mindset, to attempt to make parallels. We like to believe that events are causal and to find meaning in words. But there are just events, and it's humans that make those into stories. So, while we should be wary not only of Kastner's prescriptions on morality, we should be wary too of the idea that history forms some grand narrative through which we can learn.

6 of 6 people found the following review helpful.
A book for Voyeurs
By John Mccarthy
For anyone who might want to catch an understanding of the free-fall culture within the educated elite in Berlin during the waning years of the Weimar Republic, this book is a feast.

Fundamentally, the book consists of a series of episodes experienced by its protagonist, Fabian. As such, it speaks to his and to his cultures emptiness, restlessness and meaninglessness.

Life, in that period, the author sees to say, was no more or no less than a series of off-beat experiences, mostly sexual, that lead nowhere.

In the book, at least as I read it, there was no growth, no coherence, no learning, no climactic event...but rather just one lost and relatively joyless experience after another.

And, yet, at some level the book satisfies...for Fabian, who is the 'string' that connects all these dead-end experiences, is a sympathetic creature, lost to be sure, but likable just the same.

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In their effort to succeed, today's leaders will reinvent anything--anything but themselves, and this is why so many attempts to revolutionize business fail. Tracy Goss runs a course for executives so that they can reinvent themselves for the next "mission impossible," and Goss has run this highly successful course for the last fifteen years.

Do you want to do work that is worthy of your time and talent? Do you want to make your mark on your industry, company, or within your community? Are you satisfied with the fact that reengineering, quality improvements, and other changes never really make a lasting impact? Then you need to go beyond the techniques of improvement and learn the skills that it takes to be extraordinary. The power to be extraordinary is not one we are born with. Rather, it is a power that one can learn, and Tracy Goss helps executives realize this power. Here in this book for the first time, Goss makes her coursework available to the general reader.

Goss's unique methodology shows how you how "you can put at risk the success you have achieved for the 'possibility' you can be." She positions executives to take on the future that they dream about. She teaches how to behave differently so that you are free of past constraints. She shows how you can be at home in the environment in which you are constantly surrounded by threats, and how to transcend the ordinary to make the impossible happen. Her work has resulted in many important life changes and organizational reinventions worldwide.

• Sales Rank: #3933280 in Books
• Published on: 1996
• Format: Import
• Original language: English
• Number of items: 1
• Dimensions: 9.21" h x 1.06" w x 6.14" l,
• Binding: Hardcover
• 272 pages

From Library Journal
For over 20 years, consultant and lecturer Goss has been working to help senior executives in her intensive seminars to "transform" themselves into another state of being. Now, she offers her reinvention process for those willing to commit to a lifetime of hard work required to make this process real. She explains her seven transformative steps: uncovering your winning strategy, understanding the limits of the "universal human paradigm," putting everything at risk, inventing a new master paradigm, inventing an impossible game to play, breaking the addiction to interpretation, and operating beyond the limits of your winning strategy. Goss offers powerful information, far above the glib self-help mush that already lines the shelves. She answers the fundamental question of why management fads do not work: the personal work has not yet been done. Her unique approach is as significant a work in this genre as Peter Block's Stewardship (LJ 6/15/93) and Steven Covey's Seven Habits of Highly Successful People (S. & S., 1989). Highly recommended for all libraries.?Dale F. Farris, Groves, Tex.
Copyright 1996 Reed Business Information, Inc.

From the Publisher
Today's leaders are reinventing everything but themselves, and this is why so many attempts to revolutionize business fail. The last word on power is the key method in reinventing executives so they can take on "a mission impossible" based on a course designed and run exclusively for the past fifteen years by Tracy Goss. Do you want to do work that is worthy of your time and talent? Do you want to make your mark on your company, industry, community? Are you dissatisfied with the fact that reengineering, quality improvements, and other changes never make a lasting impact? Then you need to go beyond the techniques of improvement and learn the skills of being extraordinary. The power to be extraordinary is not one we are born with. It's not the power to fix what's wrong or improve what's right. It is a power one learns in a course that for the past fifteen years has been designed and run exclusively for top executives by consultant Tracy Goss. For the first time, Goss makes her coursework available to the general reader in The Last Word On Power. Goss's unique methodology shows how "you can put at risk the success you have achieved for the 'possibility' you can be." She positions executives to take on the future they dream about. She teaches how to behave differently so you can be free of constraints from the past. She shows how you can be at home in an environment in which you are constantly surrounded by threats, and how to transcend the ordinary so that you can make the impossible happen. Her work has resulted in important life changes and organizational reinventions throughout the world.

From the Inside Flap
Today's leaders are reinventing everything but themselves, and this is why so many attempts to revolutionize business fail. The last word on power is the key method in reinventing executives so they can take on "a mission impossible" based on a course designed and run exclusively for the past fifteen years by Tracy Goss. Do you want to do work that is worthy of your time and talent? Do you want to make your mark on your company, industry, community? Are you dissatisfied with the fact that reengineering, quality improvements, and other changes never make a lasting impact? Then you need to go beyond the techniques of improvement and learn the skills of "being extraordinary. The power to be extraordinary is not one we are born with. It's not the power to fix what's wrong or improve what's right. It is a power one learns in a course that for the past fifteen years has been designed and run exclusively for top executives by consultant Tracy Goss. For the first time, Goss makes her coursework available to the general reader in "The Last Word On Power. Goss's unique methodology shows how "you can put at risk the success you have achieved for the 'possibility' you can be." She positions executives to take on the future they dream about. She teaches how to behave differently so you can be free of constraints from the past. She shows how you can be at home in an environment in which you are constantly surrounded by threats, and how to transcend the ordinary so that you can make the impossible happen. Her work has resulted in important life changes and organizational reinventions throughout the world.

Most helpful customer reviews

0 of 0 people found the following review helpful.
What are you taking on in the world?
By Sharon Szmolyan
That I can develop my own alternative way of being in the world is not only revolutionary when you think about what that might actually mean, it is even more powerful when you take it out of the context of being where you are right now! Tracy Goss in my opinion has written a book that actually makes huge, important and significant changes possible by identifying how we're limited by the context within which we live, within which all humans live - referred to as the universal human paradigm, so present most of us not even cognizant of how deep it is within our bones/being. Not only does she high light that a paradigm shift is possible she articulates very clearly how to create that and how it looks in the world, in companies where that commitment to transformation lives. This is a powerful book. This is a book that not only will I recommend but that I will gift to those in my network who are taking on big challenges, inspired by what rocks their world!

0 of 0 people found the following review helpful.
Worth every second
By Kindle Customer
This isn't necessarily an easy flow of a read, but it is transformative. If you're looking for a true, powerful, personal shift as opposed to just another self-help or strategy book, pick this up and don't put it down until the end!

1 of 1 people found the following review helpful.
In the transformation business?
By Terrance M. Porter
I have used this book for many years in my consulting business. Have designed workshops and exec coaching methods from its content. Aware of the work of Werner Erhard? Tracy Goss obtained permission to use a lot of Werner's material in putting this together. If you work in the domain of culture change and leadership, get this and absorb its content, then put it into practice.

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• Published on: 1900
• Binding: Hardcover

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